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About Us
How do we make the world’s most comfortable shoes?
It all starts in our hometown of Mill Valley, California. Every shoe we design is inspired by this place, where comfort is always in style.
Once we’ve perfected the design, our shoes are handcrafted by skilled artisans in Portugal and Brazil. As a team, we obsess over every line, every stitch, and every batch of leather. From our removable memory foam insoles and riveted eyelets to our shock-absorbent outsoles and frictionless linings, every single detail matters.
That’s how we honor the heritage of our founder, Bruce Katz. That’s how we continue his family’s longstanding tradition and live by his motto: we make friends one pair at a time.
About Our Founder
Bruce Katz loved being on the move.
In his youth he built a camper so he could see America coast to coast. He converted a van so he could sell his father’s shoes from town to town. He co-founded the Rockport Company, which pioneered the fitness walking movement. Then, when Rockport was sold to Reebok, he designed a 140-foot yacht and ran multiple internet ventures from the open seas.
But Bruce wasn’t done with shoemaking…or shoemaking wasn’t done with him. No one was making the kind of shoes he wanted to wear—shoes that combined classic styles and traditional craftsmanship with the comfort of athletic sneakers. So he decided to make them himself. He named this new venture after his grandfather, Samuel, a Lithuanian immigrant whose life’s work was called the Hubbard Shoe Company.
Bruce passed away in 2022, and Samuel Hubbard continues his work, designing handcrafted shoes for everyday style and all-day comfort. Shoes that look and feel amazing on the move.
Just the way Bruce liked it.
About YOU
If you’re here, we bet you’re like Bruce.
You value intentionality and excellence. You love moving forward, innovating and discovering as you go. You reject the idea that you have to choose between style and comfort.
You recognize that the way you spend your days is the way you spend your life. And whether you’re on or off the clock, in or out of doors, among coworkers or loved ones or both, you aim to enjoy every moment.
At Samuel Hubbard, that’s why we do what we do—crafting well-designed shoes that help you live a well-designed life.
